Why Size Matters on Social Media
Every social media platform has specific image dimension requirements. Using the wrong size leads to unwanted cropping, blurry previews, or rejected uploads. This guide covers the current recommended dimensions for all major platforms.
Instagram
| Placement | Size (px) | Aspect Ratio |
|---|
| Feed (square) | 1080 x 1080 | 1:1 |
| Feed (portrait) | 1080 x 1350 | 4:5 |
| Feed (landscape) | 1080 x 566 | 1.91:1 |
| Stories / Reels | 1080 x 1920 | 9:16 |
| Profile photo | 320 x 320 | 1:1 |
Facebook
| Placement | Size (px) | Aspect Ratio |
|---|
| Feed post | 1200 x 630 | 1.91:1 |
| Cover photo | 820 x 312 | 2.63:1 |
| Shared image | 1200 x 630 | 1.91:1 |
| Event image | 1200 x 628 | 1.91:1 |
LinkedIn
| Placement | Size (px) | Aspect Ratio |
|---|
| Feed post | 1200 x 627 | 1.91:1 |
| Cover banner | 1584 x 396 | 4:1 |
| Company logo | 300 x 300 | 1:1 |
X (Twitter)
| Placement | Size (px) | Aspect Ratio |
|---|
| Feed image | 1200 x 675 | 16:9 |
| Header | 1500 x 500 | 3:1 |
| Profile photo | 400 x 400 | 1:1 |
YouTube
| Placement | Size (px) | Aspect Ratio |
|---|
| Thumbnail | 1280 x 720 | 16:9 |
| Channel banner | 2560 x 1440 | 16:9 |
Pro Tip
Create a master image at the highest resolution you need, then export platform-specific sizes from that source. This preserves quality and saves time. Use ImageTools to resize and compress images for each platform in seconds.
Conclusion
Using the right image dimensions for each platform prevents unwanted cropping and ensures your content looks professional. Keep this guide bookmarked and resize your images before uploading to get the best results on every platform.