WebP vs JPG: Which Format Should You Use?

The Short Answer

For most modern websites, WebP is the better choice. It delivers smaller file sizes at equivalent visual quality compared to JPG. However, JPG still has its place, especially when you need maximum compatibility with older software and email clients.

Format Comparison

When to Use WebP

• Web pages targeting modern browsers (Chrome, Firefox, Edge, Safari 14+)
• When you need both transparency and small file sizes
• For animated images where GIF would be too large
• When bandwidth savings are a priority (mobile users, slow connections)

When to Use JPG

• Photographs in email newsletters (most email clients do not support WebP)
• When compatibility with older software is required
• For print media workflows that expect standard JPEG input
• When your audience includes users on very old browsers

Practical Conversion Tips

When converting between formats, keep these guidelines in mind:

1. Always compare the output quality side by side before publishing
2. Use quality 75-85 for WebP to get the best size-to-quality ratio
3. For photos, try both formats and pick the smaller one at acceptable quality
4. Consider using the picture element with format fallbacks for maximum compatibility