Guides
Image optimization workflow
This workflow helps teams standardize image preparation so assets look consistent and load fast across websites, emails, and social channels.
Recommended workflow
- Start with the highest resolution image you have.
- Resize to the largest display size you need.
- Pick the best format based on content type.
- Compress to a target size and review quality.
- Name and organize files before publishing.
Quality checklist
- Check edges and text for artifacts.
- Confirm colors match the source image.
- Verify transparency for PNG assets.
- Test on mobile and desktop screens.
File naming for clarity
Use descriptive names such as product-hero-1600w.jpg or blog-cover-1200w.webp. Include size to avoid confusion when multiple versions exist.
Workflow FAQ
Should I compress before or after resizing?
Resize first, then compress. This avoids wasting bytes on pixels you will not use.
How do I know the quality is acceptable?
Zoom into edges, gradients, and text. If you see banding or blur, increase quality slightly.
Can I reuse settings across projects?
Yes. Start with a standard preset and adjust only when a specific asset needs higher fidelity.
Next steps
Ready to put these guidelines into practice? Jump directly to the tool you need and apply the checklist.